Handelsmarketing. Book · January with 10 Reads. Publisher: 5. Publisher : Kohlhammer. Lothar Müller-Hagedorn · Martin Natter at University of Zurich. : Handelsmarketing (Kohlhammer Edition Marketing) (German Edition) (): Lothar Muller-Hagedorn, Martin Natter: Books. Handelsmarketing. L Müller-Hagedorn JY Kim, M Natter, M Spann. Journal of Marketing M Natter, A Mild, M Feurstein, G Dorffner, A Taudes. Management.

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Journal of Targeting, Measurement and Analysis for Marketing 10 4, The system can’t perform the operation now. New articles by this author. Entscheidungskalkule werden mit verhaltenswissenschaftlichen Forschungsergebnissen konsequent verknupft. My profile My library Metrics Alerts.
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Success factors of European hotel web sites. Entscheidungskalkule werden mit verhaltenswissenschaftlichen Forschungsergebnissen konsequent verknupft. Email address subscribed successfully. New articles related to this author’s research.
Handelsmarketing (German, Paperback, 5th 5., Aktualisierte Auflage ed.)
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Description Details Customer Reviews Der intensive Wettbewerb erfordert den richtigen Einsatz einer strategischen und operativen Marketingplanung im Handelsbetrieb. Share your thoughts with other customers. Verhoef Professor of Marketing Verified email at rug. The following articles are merged in Scholar. Amazon Web Services Goodreads Shopbop. Im Einzelnen werden behandelt: Is this product missing categories? Collaborative filtering or regression models for Internet recommendation systems?
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European Journal of Operational Research 2, A activation email has been natterr to you. International Journal of Research in Marketing 31 3, Es stellt die neuesten theoretischen und methodischen Grundlagen fur ein Handelsmarketing dar.
Handelsmarketing: Lothar Mueller-Hagedorn, Martin Natter: : Books
Does this product have an incorrect or missing image? Read more Read less. Lothar Muller-Hagedorn lehrte Betriebswirtschaftslehre, Handel und Handelsmarkeeting an der Universitat zu Koln; gleichzeitig leitete er das dort angesiedelte und weithin bekannte Institut fur Handelsforschung.
Toward initial empirical generalizations P C.

New citations to this author. A cross-national investigation into the marketing department’s influence within the firm: Daneben wird auf neue Entwicklungen wie Electronic Commerce und Kundenbindung eingegangen.
Retailing Pricing Positioning Targeting Segmentation. Write a customer review. Kohlhammer Verlag; 5th 5.
Articles 1—20 Show more. International Journal of Research in Marketing 33 1, Pay what you want: Delivery and Returns see our delivery rates and policies.
Please click the link in that email to activate your subscription. Handelsmarketing German, Paperback, 5th 5. Articles Cited by Co-authors. Their combined citations are counted only for the first article. Der intensive Wettbewerb erfordert den richtigen Einsatz einer strategischen und operativen Marketingplanung im Handelsbetrieb. Daneben wird auf neue Entwicklungen wie Electronic Commerce und Kundenbindung eingegangen.
Sampling, discounts or pay-what-you-want: Information and communication technologies in tourism Let us know about it. Journal of Retailing and Consumer Services 17 2, Subscribe to our newsletter Some error text Name.
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Journal of international marketing 19 3,
