ATTITUDINAL EFFECTS OF MERE EXPOSURE1. ROBERT B. ZAJONC. University of Michigan. The hypothesis is offered that mere repeated exposure of the. Zajonc, R.B. () Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology, 9, has been. Zajonc, R.B. () Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology, 9,

| Author: | Zulkisho Maukus |
| Country: | Latvia |
| Language: | English (Spanish) |
| Genre: | Politics |
| Published (Last): | 25 February 2016 |
| Pages: | 259 |
| PDF File Size: | 16.14 Mb |
| ePub File Size: | 13.12 Mb |
| ISBN: | 649-5-25970-700-9 |
| Downloads: | 73267 |
| Price: | Free* [*Free Regsitration Required] |
| Uploader: | JoJomi |
Earn your certificates today!
Have a podcast or know someone who does? This is a full college-level course. Finance education reduced the bias, but did not prevent it. Each character was shown from 0—25 times.
There was a problem providing the content you requested
effexts Bennett is available for interviews and public speaking events. Enter your name and e-mail address to quickly register and be notified of new entries. The aim of this study is to examine how this bias is affected by studying the CAPM in Finance entry courses.
This type of thinking is biased, as it is both irrational and contradicts the classical theory of finance.
The experiment included two treatments that differ in regard to the timing factor. In no way does mere exposure mean that something is more trustworthy or deserving of positive feelings.
Mere Exposure Effect
The study does, however, raise questions as to the limitations of exposure. Some of the subjects were asked to judge the return and risk ratings before learning about the CAPM in class; the others were asked after studying the CAPM material.
This is a FREE course that will take only about 20 minutes. Enroll in Social Psychology: Knowing basic psychology can help you in all areas of your live, both personally and professionally.
Bo Bennett teaches both the Introduction to Psychology and Social Psychology courses to adult students, all around the world.
Mere Exposure Effect
Does this work in all situations? The mere exposure effect is well established at this point. Putting on a conference? Attitudinal effects of attitudiinal exposure. Earn your certificate and save lives!
This is a college-level course designed to introduce students to the field social psychology, helping students better understand why and how the way we feel, behave, and think is is largely a result efefcts our social worlds. The mere exposure effect is an example of how irrational we can be. Journal of Personality and Social Psychology, 9, Zajonc conducted four experiments, each of which provided overwhelming to strong support for the hypothesis that mere repeated exposure of an individual to a stimulus object effecys his or her attitude toward it.
The subjects were then asked to rate how they felt about each character.

This idea explains attachments to both animate and inanimate objects, and why sometimes it is hard to throw things away. Moreover, given that finance education did not prevent the bias among students with background in quantitative analysis, it is reasonable zjonc assume that other agents without this background would have more difficulties to apply the principles of investments under uncertainty. Eleven out of twelve times, the character was liked better when it was in the high frequency category.
For example, in experiment 3, subjects were shown nonsense symbols that resembled Chinese characters.
According to this heuristic, the investor forms her attitude about the asset in the first stage, and then links all of her subsequent judgments to this attitude.
Fear not; this same irrational bias that has caused you to form attachments to things you no longer have also works to irrationally help you form new attachments!

Assessing Racial Preferences in Movies: Want to Understand the Mind and Other People? Modern EconomyVol. The results show that in the teaching of Economics, there should be a balance between providing a coherent theoretical framework together with behavioral aspects. According to the classic Capital Assets Pricing Model CAPMwe would expect to receive a positive correlation between risk and return of financial assets.

